Consumption of digital video is climbing.  Look at your Facebook feed....You'll find a big portion of posts feature a video.  Ever use YouTube?  Of course you have....What about news sites?  Video viewing online helps folks get the content they need quickly....why read when you can have someone show you and talk to you via video?  There really is no point.  
Having a video on a product page increases the likelihood of a purchase or contact by up to 60%.  

Video has a big impact.